Responsibilities

• Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues.
• Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public.
• Translate complex issues into compelling stories: Turn nuanced topics—including AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear, credible, and engaging narratives for diverse audiences.
• Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, execution, launch, optimization, and post-campaign analysis.
• Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build long-term trust.
• Champion creative excellence: Partner with internal creative teams and external agencies to develop distinctive, culturally relevant work while maintaining accuracy and sound judgment on sensitive topics.
• Drive cross-functional collaboration: Work closely with Global Affairs, Communications, Creative, Research, Product, and other partners to align priorities, navigate complex issues, and bring campaigns to market effectively.
• Develop audience and market insight: Build a deep understanding of policy, civic, and local audiences and use research, data, and cultural insight to determine the most effective messages, channels, and messengers.
• Measure and improve impact: Establish clear campaign objectives and measurement plans, using results and audience feedback to continuously strengthen our strategy and execution.

Requirements

• Relevant experience: 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including significant experience leading complex, high-profile campaigns.
• Policy audience expertise: A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations.
• Brand-building experience: A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand with a broad public audience.
• National and local campaign experience: Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts informed by regional and community context.
• Paid-media expertise: Experience leading substantial paid-media campaigns across channels such as television, digital video, social, print, audio, out-of-home, and local media.
• Integrated campaign leadership: Proven success managing campaigns across paid, owned, earned, experiential, and community channels, with strong strategic and project-management skills.
• Exceptional judgment: The ability to navigate sensitive, fast-moving, and highly visible issues with care, accuracy, and an understanding of reputational and policy considerations.
• Communication and influence: Strong written, verbal, and presentation skills, with the ability to communicate effectively and influence decisions at the executive level.
• Cross-functional leadership: A track record of bringing together teams with different perspectives and areas of expertise to deliver against a shared objective.
• Agility and adaptability: Comfort operating in a fast-paced, evolving environment and adjusting strategies in response to new developments, audience insights, and external dynamics.

Preferred

• Experience developing campaigns related to technology policy, corporate reputation, economic impact, infrastructure, workforce issues, online or youth safety, or other complex societal topics.
• Experience partnering closely with public policy, government affairs, corporate communications, research, and community-engagement teams.
• Experience managing creative and media agencies and substantial campaign budgets.
• A passion for storytelling and for making complex ideas understandable, relevant, and human.
• A test-and-learn mindset grounded in research, measurement, and continuous improvement.
• Familiarity with artificial intelligence, emerging technology, and the evolving public conversation surrounding their impact.