Responsibilities

• Develop and manage an integrated marketing plan aligned with company revenue, territory, and expansion goals.
• Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
• Build annual, quarterly, monthly, and seasonal marketing calendars.
• Develop launch plans for new services, products, promotions, and geographic markets.
• Create repeatable marketing systems that can be adapted for future locations.
• Research competitors, market trends, customer behavior, and regional opportunities.
• Recommend budgets and allocate spending based on business goals and performance.
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns.
• Manage Meta advertising across Facebook and Instagram.
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.

Requirements

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, commercial advertising, or traditional media.
• Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics.
• Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting, editing, presentation, and communication skills.
• Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
• Strong business judgment, initiative, organization, and attention to detail.

Preferred

• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications.
• Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses.
• Experience supporting expansion into new cities, territories, franchises, or dealer markets.
• Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation-management tools.
• Experience buying television, radio, streaming, out-of-home, or programmatic media.
• Knowledge of local SEO, content marketing, referral programs, and partnership marketing.
• Experience with public relations, media outreach, events, sponsorships, or community engagement.
• Working knowledge of creative testing and commercial production.