Responsibilities

• Lead end-to-end execution of tiered marketing campaigns across brand pillars: core products, new product launches, and people and planet.
• Translate brand strategy and seasonal priorities into cohesive, channel-ready campaign plans with clear messaging hierarchies.
• Build the organization’s key campaign handoff docs: the Campaign Toolkit for Tier 1 campaigns and new product launches (insights, concept, messaging, look/tone/feel), the GTM Deck covering distribution channel promos and plans
• Partner with the Creative Director, designers, and copywriter to brief, review, and deliver assets that are on-brand and on-strategy — sweating every headline, caption, and call-to-action.
• Provide brand feedback at R1 and R2 creative reviews and give final approval before launch, keeping creative on strategy and on brand.
• Own the official marketing calendar: review cross-functional channel plans, lock the integrated calendar, and ensure on-time, on-brief delivery across all consumer touchpoints.
• Own consumer-facing messaging across the customer journey, from awareness through loyalty, ensuring consistency, clarity, and resonance at every step.
• Serve as a brand voice steward: someone who can write, edit, and evaluate copy with the confidence of a seasoned communications professional.
• Apply a deep understanding of the Innersense consumer to craft messaging that connects authentically across digital, social, email, SMS, and beyond.
• Partner with our external PR agency to guide pitch angles, editorial strategy, and story development — bringing a marketer’s understanding of the brand, audience, and cultural moment to every conversation.

Requirements

• 5-7 years of experience in brand marketing, integrated marketing, or communications — ideally at a consumer brand in beauty, wellness, lifestyle, or CPG.
• A genuine background in communications or PR: you’ve worked with agencies, written a pitch, and understand what editors are actually looking for.
• Proven campaign management experience — you’ve taken campaigns from brief to launch across multiple channels and know how to keep them on strategy under pressure.
• Experience managing creative teams or agency partners with a clear, confident point of view.
• Exceptional writer and storyteller — your core skill is messaging, and it shows in everything you produce.
• Strategic thinker who executes with excellence: you can zoom out to see the brand narrative and zoom in to perfect a subject line.
• Digital-first marketer with hands-on experience across organic social, paid social, email, and SMS.
• Highly collaborative and culturally attuned — you build trust easily, communicate clearly, and get things done without making it complicated.
• A modern marketer who is curious, adaptable, and energized by wearing multiple hats.
• Deep affinity for clean beauty, sustainability, or purpose-driven brands — you don’t just market the mission, you believe in it.

Preferred

• Experience at a clean beauty or natural wellness brand.
• Familiarity with tools like Asana, Hootsuite, Klaviyo or similar platforms.
• Background managing or coordinating event marketing activations.

Benefits

• Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees.