Responsibilities

• Cultivating, mentoring, and leading a small, high-performing team of writers, storytellers, and content marketers
• Digging deep with customers, sellers, and internal partners to uncover the questions, insights, and telling details that make a story worth telling
• Building a deep, ongoing understanding of the customer journey - translating where a customer is (and what they need) into content that meets them there and resonates in that moment
• Shaping the strategy and ensuring quality and timely delivery of customer advocacy programs and success stories across formats (web, video, and beyond)
• Overseeing content development for signature events - including interview guides, keynote presentations, and on-stage narratives
• Leading the creation of bespoke, multi-channel momentum campaigns tied to seasonal and market moments
• Partnering closely with Customer Engagement Marketing functional leads and other cross-functional stakeholders on joint planning to ensure priorities directly support a cohesive, connected customer experience
• Moving quickly and helping your team move quickly - unblocking obstacles, making calls with imperfect information, and finding a way forward when the path isn't obvious
• Evaluating and reporting on how storytelling and campaign initiatives influence customer engagement, advocacy, and retention
• Sharing clear updates and adapting communications for different internal and external audiences

Requirements

• 15+ years of experience, with increasing responsibility, in integrated communications, editorial/content strategy, customer storytelling, or events content programming - with a track record of working well with stakeholders
• Proven success directly managing a team of marketers responsible for developing customer advocacy programs, case studies, and campaigns that drive measurable business impact
• A portfolio of multi-format work - including video, live event, and keynote content - that demonstrates range and consistent quality

Preferred

• Exceptional hands-on writing and editing craft, with the versatility to shape insight into narrative that genuinely resonates across formats and audiences - and the skill to sharpen a team's work while maintaining a consistent, distinctive voice
• Adept at navigating ambiguity to build new programs from the ground up - from business insight to strategy to deliverable to measurement and optimization
• Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
• Background in journalism, editorial content, or B2B customer storytelling
• Deep understanding of the adtech landscape, performance marketing, and standard business advertising metrics
• Self-starter who consistently delivers excellent work - individually and as a team lead
• Has successfully built or scaled a new team or function from the ground up
• Proven ability to partner closely with product marketing, field/channel marketing, creative, sales, and PR teams to ship joint work
• Demonstrated success collaborating across a geographically distributed team
• Manages multiple work streams, priorities, and overlapping deadlines effectively and with ease

Benefits

• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits