Responsibilities

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously
• Manage a small team and set goals, priorities, workflows, and performance expectations
• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations
• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video
• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities
• Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications
• Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting
• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners
• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content
• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns
• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows
• Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms
• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts
• Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking
• Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms
• Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools
• Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail