Insights & Knowledge Manager / Senior Manager, Retail Towel, Tissue & Napkin
Atlanta, GA (Hybrid)
Salary Not AvailableSenior Level5+ years exp
Posted 22 hrs ago
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Job Summary
Own and translate market insights into strategic actions by leading multi‑phase learning from idea generation to post‑launch, partnering with the business team and guiding research across the full lifecycle.
- Lead synthesis of learnings into actionable insights
- Develop holistic learning plans at multiple investment levels
- Manage primary market research projects and disseminate findings to stakeholders
Job Description
Responsibilities
- Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.
- Serve as strong strategic thinking partner to business team.
- Develop holistic multi-phase learning plans at varying levels of investment
- Manage primary market research projects, both qualitative and quantitative, to support internal business objectives.
- Manage the efficient and effective dissemination of insights to key stakeholders.
- Collaborate with key disciplines along the innovation pipeline from early idea generation, concept & product development and testing, to commercialization and post launch learning.
Requirements
- Bachelor's degree
- 5 years of experience as a practitioner generating new market insights
- Experience executing market research learning plans; and the creation, fielding, analysis, and reporting of market research projects
- Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch.
- Experience working with research vendors
- Willing to travel at least 20% of the tim e
Preferred
- Graduate degree (MMR, MBA, or other complementary discipline)
- Experience in pulp & paper products and/or CPG industry
- Experience working for industry recognized leader in insights and innovation
- Experience with DIY research tools and programming surveys (e.g., Qualtrics, etc.)
Benefits
- Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Georgia-Pacific (spam account)
Traffic Signals
Monthly Visitors
106.5K
Traffic Source Mix
Search
46.4%
Direct
47.8%
Referral
4.4%
Social
0.9%
Paid
0.4%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
36 (2% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
