Influencer Marketing Specialist - Early Careers at TP-Link | Irvine, CA | $50K/yr – $70K/yr

TP-Link

Influencer Marketing Specialist - Early Careers

Irvine, CA (On-site)

$50K/yr – $70K/yrEntry Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive influencer campaigns for a growing tech brand, coordinating end-to-end execution and optimization.

Own end-to-end influencer sourcing, negotiation, contracts, and content review.
Must-have: Strong organization to manage high-volume monthly deliverables and performance data.
Standout: Experience turning product features into compelling influencer stories.

Job Description

Responsibilities

Support the execution of influencer campaigns based on team strategy and planning, ensuring a consistent monthly output of high-quality content.
Identify and partner with relevant influencers, with a focus on YouTube long-form creators, while supporting short-form amplification across Instagram and TikTok.
Support end-to-end campaign execution, including influencer sourcing and negotiation, vendor onboarding, contract management, trackable link setup, product seeding and shipping coordination, content review, influencer payment and invoicing, performance tracking and analysis, and post-campaign reporting.
Track and report key performance metrics, including views, traffic, engagement, and conversions, and provide insights to support campaign optimization and creator selection.
Stay current on platform trends, new creators, and evolving best practices to unlock new opportunities and enhance influencer impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field
1+ years of experience in influencer marketing, digital marketing, or a related field
Highly organized with strong operational skills including managing contracts, briefs, payments, invoicing, logistics and deadlines
Ability to manage high-volume monthly video deliverables and work with influencer and performance data
Strong negotiation and relationship building skills with influencers, agencies and internal partners
Adaptable fast-moving creative problem solver with grit and a continuous optimization mindset
Basic understanding of performance metrics such as CPM, CPC, conversion, and ROI, with the ability to use data to improve execution
Must have continuous work authorization in the US without the need for visa sponsorships

Preferred

Experience in influencer marketing is a plus, with a proven track record of delivering measurable results
Experience in consumer electronics strongly preferred with the ability to turn product features into compelling, benefit-driven stories
Social-native mindset with deep fluency in YouTube long-form as well as TikTok and Instagram content formats and creator ecosystems
Creative storyteller with a solid grasp of digital and influencer trends and experience developing campaign ideas that drive audience engagement
Knowledge of brand safety disclosure and legal standards for influencer partnerships
Knowledge of content creation and storytelling
A curious and creative mindset to develop innovative campaign ideas for influencers
Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends
Is detail-oriented and executes efficiently
Communicates clearly and builds strong working relationships

Benefits

Free snacks and drinks
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com