Raising Cane's

Influencer Marketing Manager

Plano, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end influencer programs across NIL, local, and national partnerships, aligning activations with brand voice and measurable outcomes through weekly and monthly performance insights.

  • Influencer Partnerships: Source, brief, and manage relationships, events, and cross-functional briefs.
  • Performance & Risk: Collect analytics, report insights, monitor sentiment, and flag reputational risks.
  • Activation & Localization: Coordinate content calendars, travel activations, and market localization across markets.

Job Description

Responsibilities
  • Manage NIL, local, and national influencer relationships, including outreach, communication, and ongoing partnership support
  • Evaluate, schedule, and oversee logistics for influencer partnerships and branded promotional events
  • Partner with agency teams on influencer briefs, partnerships, events, and performance evaluations
  • Collaborate with cross-functional partners to ensure influencer and social initiatives align with business objectives, audience growth goals, and overall communications strategy
  • Collect, analyze, and report influencer and social performance metrics weekly and monthly, providing clear insights and recommendations
  • Monitor cultural conversations and national trends to identify opportunities for proactive content and influencer activation
  • Apply sound judgment to identify and communicate potential brand, reputational, or partnership risks and collaborate with internal teams as needed
  • Develop and maintain training materials to support Field Marketing teams with local influencer activations
  • Monitor influencer sentiment and performance, proactively identifying and communicating potential brand or reputational concerns
  • Analyze focus market data to identify opportunities and provide actionable recommendations
Requirements
  • 5+ years of experience leading social media influencer marking initiatives in a corporate or agency environment
  • Bachelor’s degree in marketing, advertising, public relations, or related field
  • Working knowledge of influencer and social media tools such as CreatorIQ, Khoros, MomentFeed, Sprinklr, Sprout Social, or similar platforms
  • Strong understanding of brand voice, influencer briefing, and all NIL and FTC regulations related to influencer partnerships and promotions
  • Ability to think critically and solve problems in the context of content, partnerships, brand messaging, objectives, and voice
  • Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment
  • Self-driven, adaptable, and energetic with strong analytical, written, and verbal communication skills
  • Ability to work effectively both independently and collaboratively while building strong relationships
  • Advanced proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
Preferred
  • Experience managing national influencer partnerships or high profile brand campaigns
  • Experience supporting field or localized marketing initiatives

Marketing Team

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