Influencer Marketing Manager

New York City, NY (Hybrid)

$88K/yr - $95K/yr (Est.)Mid Level3+ years expFull time

Posted 6 hrs ago

Job Summary

Own end-to-end influencer campaigns from discovery to performance tracking and collaborate with internal and external partners to drive client objectives.

  • Define compelling briefs for creators
  • Drive relationships with influencers, agencies, and networks
  • Inform future campaigns with industry trends and platform updates

Job Description

Responsibilities

  • Collaborate closely with internal teams to develop and execute tailored campaign strategies that align with our clients' objectives
  • Manage and grow relationships with external partners, including but not limited to influencers, UGC agencies, talent networks, and independent creators
  • Lead the full influencer campaign process, from talent discovery and outreach to negotiation, scheduling, and performance tracking
  • Develop clear and compelling briefs to guide partners in creating content and executing campaigns effectively
  • Ensure timely content delivery, providing feedback to creators and partners as needed to adhere to the brand briefs
  • Stay informed on industry trends and platform updates to help inform future campaigns
  • Support marketing efforts by contributing to sales materials, case studies, industry reports, and content for owned channels
  • Identify opportunities to refine workflows and improve efficiency across influencer, UGC, and affiliate programs
  • Educate internal teams on best practices and equip them with the knowledge to confidently communicate the value of influencers to clients, helping drive adoption and business growth

Requirements

  • 3+ years of experience managing end-to-end influencer campaigns, preferably with a focus on performance KPIs. Experience with eCommerce, alcohol, or DTC brands is a plus
  • Hands-on experience with influencer discovery & management platforms (e.g. CreatorIQ, Klear, or similar)
  • Experience in crafting briefs that align with brand goals and provide clear direction for content execution
  • Excellent written and verbal communication skills
  • Exceptional organizational skills and the ability to manage multiple campaigns simultaneously while coordinating with influencers, talent agencies, and other partners at various stages
  • High attention to detail and problem-solving skills
  • Self-starter and ability to work independently

Benefits

  • Competitive benefits package, including 20 vacation days and 401k match
  • Summer Fridays: we aim to stop working at 3:00pm on Fridays from Memorial Day to Labor Day
  • Holiday Break: 11 annual bank holidays, plus Christmas to New Year’s Eve
  • Flexible working and WFH opportunities: Two days per week in the NY office required
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M+C Saatchi Performance

We are a Global digital media agency specializing in taking a human approach to connecting brands with people across all channels. We work at the frontiers of media, marketing, and technology to maximize marketing ROI for our clients. Our approach involves meticulous media planning and buying across digital channels leveraging the reach of retail & commerce media, paid search & social, programmatic, influencer marketing, streaming platforms, creative, App Store Optimization & more. Our goal is to deliver profitable, cost-effective, measurable results for our clients by taking the time to understand their business, their objectives, and their audiences. Our innovative media strategies are underpinned by cutting-edge data, analytics, and tech, combined with compelling creative and informed media buying to deliver business growth for our clients. We have a Global team of specialists who carefully manage campaign effectiveness thanks to a relentless focus on optimizing channels, content, format, and placements. We were founded in 2006 as a mobile agency. Now, we specialize in offering digital growth to brands operating in the modern landscape, where everything is measurable and accountable across digital touchpoints at all times.

Founded in 2006
London, England, GBR
442 employees (221 in marketing)

Salaries

SalaryGuide estimate

$88K/yr – $95K/yr

Modelled from 6 comparable roles.

See all M+C Saatchi Performance salaries

Marketing Team

Marketing Team Size
206 (47% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
26.1K
Traffic Source Mix
Search
40.9%
Direct
41.3%
Referral
11.4%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~449
M+C Saatchi Performance logo

Influencer Marketing Manager

M+C Saatchi Performance · New York City, NY · Hybrid