Responsibilities

• Creator relationships (75%): Source, negotiate, and manage 100+ mid-tier and premium creators per market per year — outreach, contracts, usage rights, briefing, content review, and ongoing relationship nurturing across multiple countries
• Seeding and discovery (25%): Identify 1,000+ potential creators per market and month using StoryClash, Saral, or similar tools; feed top leads into the relationship funnel; leverage automation as your active partner base scales
• Whitelisting and paid amplification: Surface high-performing creator content, secure white listing and usage rights for paid media ads, and coordinate with the Paid Media team to test and scale assets
• CAC and performance ownership: Report on spend, CAC, new customer attribution, and content performance by creator, market, and tier — tie influencer programs to revenue, positive ROAS and LTV/CAC ratios and not awareness
• Local playbook building: Document what works by market; build localized briefs, compliance guardrails, creator tier definitions, and GTM approaches

Requirements

• 4–7+ years scaling paid influencer programs across at least 2 International markets; Germany or UK or Canada or Australia required
• Full P&L ownership: sourcing through performance optimization, with specific CAC targets and content benchmarks you can speak to
• Performance-obsessed: you know the difference between reach and quality, can explain ROAS vs. CAC vs. LTV
• Hands-on relationship builder: you've negotiated usage rights, written briefs, and reviewed content — not just managed a database
• Comfortable with ambiguity: you build the process while running campaigns, not after
• AI-curious: you use automation to handle the repetitive so you can focus on relationships and strategy

Benefits

• super strong benefits coverage - for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being