Responsibilities

• Proactively identify, recruit and onboard creators and influencers who are a strong fit for the OddBalls brand.
• Build and maintain a healthy pipeline of new creator opportunities.
• Develop long-term relationships with our highest-performing creators.
• Manage creator outreach, communication, onboarding and ongoing engagement.
• Identify emerging creators, platforms and content opportunities.
• Continuously test different creator types, audiences and approaches.
• Help grow and manage our creator affiliate programme through Modash.
• Recruit creators into commission-based partnerships and actively drive creator activation.
• Monitor creator revenue, conversions and performance.
• Develop commission tiers and incentives that reward our strongest performers.

Requirements

• Experience within influencer, creator, affiliate, social or performance marketing.
• Experience working directly with creators or influencers.
• A strong understanding of TikTok, Instagram and emerging social trends.
• An understanding of affiliate marketing and performance-based creator partnerships.
• Confidence working with data and performance metrics.
• Strong communication and relationship-building skills.
• Excellent organisation and the ability to manage multiple creators and campaigns simultaneously.
• The confidence to proactively approach creators and build new relationships.
• A strong eye for content that will perform on social media.

Preferred

• Experience using creator platforms such as Modash would be advantageous, but isn’t essential.