Influencer Marketing Manager

New York, USA (Hybrid)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive influencer partnerships and campaign ops for multi-client programs, from outreach to performance review.

  • Own influencer outreach, vetting, and end-to-end partnership management across platforms.
  • Must-have: 2–4 years in influencer marketing or integrated campaigns.
  • Cross-functional collaboration with paid media, creative, and analytics for data-driven optimization.

Job Description

Responsibilities

  • Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
  • Lead influencer and UGC partnerships end-to-end—from outreach and negotiation to brief development and content approval
  • Ideate and collaborate with creators to produce authentic content that resonates with target audiences
  • Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube
  • Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously
  • Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment
  • Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery
  • Collaborate with the paid media team to adapt influencer assets for performance across platforms
  • Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
  • Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities

Requirements

  • 2–4 years of experience in influencer marketing, social media, or integrated campaign management—agency experience preferred
  • Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies
  • Ability to analyze performance data and translate findings into actionable recommendations
  • Exceptional organizational and communication skills with strong attention to detail
  • Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace

Preferred

  • Experience with influencer platforms (HypeAuditor, or similar) is a plus
  • Basic design skills or familiarity with Adobe Creative Suite is a plus
  • Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work—from research and analysis to ideation and storytelling

Benefits

  • Regular performance reviews with quarterly growth path check-ins
  • Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
  • 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
  • New MacBook Pro and access to cutting-edge AI tools across the agency
  • Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
  • Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
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Direct Agents

3.7 Glassdoor

Direct Agents, celebrating its 22nd year of excellence, is a full-service growth marketing consultancy fueled by a future-focused mindset. As an independent and certified Minority-Owned Business, our team of 75+ professionals across NY and LA brings unique insights and solutions to every project. We specialize in strategic innovation and an AI-integrated approach, consistently providing our clients with a competitive edge in an ever-evolving marketing landscape. To learn more about our services, visit www.directagents.com or email marketing@directagents.com. Subscribe to Digital Transformation for weekly marketing updates, news, and trends: https:Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7019056617816039424

Founded in 2003
New York, New York, US
179 employees (54 in marketing)
57% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
13.3K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
33.1%
Direct
50.4%
Referral
7%
Social
8.3%
Paid
1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
50 (28% of company)
Median Career Experience
5 years
Median Tenure
2 years

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