Responsibilities

• Aid in the strategy and execution of influencer marketing efforts, inclusive of campaign objectives, and KPIs that will drive earned media value for a portfolio of beauty and personal care brands.
• Identify and develop a pool of influencers and creators fit for each brand and manage the relationships with each of them efficiently and effectively.
• Support in scaling the organic influencer community while simultaneously managing the day-to-day execution of the paid influencer program.
• Lead campaign management for the paid influencer program including day-to-day communication with influencer partners, outreach and negotiations.
• Exhibit strong understanding of in-depth influencer reporting; track and analyze performance for all influencer activities providing regular reports on campaign effectiveness with key learnings and areas of opportunity.
• Clearly communicate initiatives, status, etc. and help guide strategic improvements.
• Immerse in our key brands and develop an effective creative brief for influencers/creators, aligned with brand narrative priorities.
• Stay ahead of the curve by identifying emerging trends in the beauty, wellness and influencer marketing landscape, constantly innovating and adapting strategies for maximum impact.

Requirements

• Bachelor’s degree in Marketing or related field, Master’s degree in a related field a plus.
• 3-5 years’ experience in influencer and/or talent marketing.
• In-house or agency experience in running influencer marketing is strongly preferred.
• Beauty, fashion, lifestyle and/or health & wellness experience preferred.
• Experience with tools such as Tribe, Dash Hudson, and/or other influencer management tools preferred.
• Excellent written/verbal communication, project management, and analytical skills.
• Strong in Microsoft Excel, PowerPoint and being able to report results in a clear and concise way.

Preferred

• In-house or agency experience in running influencer marketing is strongly preferred.
• Beauty, fashion, lifestyle and/or health & wellness experience preferred.
• Experience with tools such as Tribe, Dash Hudson, and/or other influencer management tools preferred.

Benefits

• Eligible for 100% employer-paid medical, dental, and vision coverage effective on your date of hire, along with access to company-sponsored life insurance, AD&D, disability coverage, and other voluntary benefit programs.
• Immediate vesting in LG H&H's 401(k) matching program, with company matching contributions dollar-for-dollar up to 6% of eligible compensation.
• Company-sponsored life insurance, AD&D, and disability benefits.
• Access to company wellness initiatives and employee wellness incentive programs.