Responsibilities

• Creator Sourcing & Research: Build candidate lists of creators who fit our audience of moms and parents
• Gather the basics on each candidate, including audience size, engagement, content style, past brand work and revenue driving metric, so the Influencer Team can vet them quickly.
• Help spot emerging creators and new opportunities across Instagram, TikTok, Pinterest and YouTube
• Add approved creators to our databases and contact lists
• Gifting & Product Seeding Support: Support the coordination and execution of gifting initiatives from selection, shipment and through delivery
• Help manage gifting lists, product selections, shipping details and tracking
• Coordinate with internal teams so products are available and go out on time
• Content & Deliverable Capture: Monitor creator posts daily and capture links, screenshots and tags as content goes live
• Enter each post into the campaign tracker the same day so the Marketing Assistant can reconcile deliverables against what was contracted
• File creator content and UGC in our shared folders using the naming format the team has set

Requirements

• Current student or recent graduate with an interest in marketing, fashion and creator partnerships
• Active knowledge of Instagram and TikTok, with a sense of what good content looks like; familiarity with Pinterest and YouTube is a plus
• Strong attention to detail, especially in trackers and databases where accuracy matters
• Organized and able to manage several small moving pieces at once
• Comfortable taking direction and asking questions when unsure
• Positive attitude, adaptable and willing to ask questions when something is unclear

Preferred

• familiarity with Pinterest and YouTube is a plus
• Comfort with Google Sheets or Excel is a plus

Benefits

• What You'll Gain - Hands-on experience supporting influencer outreach and gifting programs end to end - Practical skills in campaign coordination, tracking and performance reporting - A working understanding of how creator partnerships build awareness and drive sales for an e-commerce brand - Exposure to how creator content is selected, repurposed and measured across marketing channels - Mentorship from our Marketing Assistant, Influencer Marketing Coordinator and Senior Director of Marketing