Responsibilities

• Contribute to the development and execution of brand campaigns and go-to-market strategies.
• Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
• Oversee influencer marketing briefing, selection, and content review.
• Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
• Identify and pitch innovative, culturally relevant marketing opportunities.
• Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
• Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
• Prepare presentations and share insights with management and leadership teams.
• Manage marketing budgets to ensure efficiency and timely execution.
• Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback

Requirements

• Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
• Experience working with talent managers and creative agencies.
• Strong background in developing disruptive and innovative go-to-market approaches.
• Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
• Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
• Strong budget and project management skills with attention to detail.
• Track record of high-performing digital campaigns against industry benchmarks.
• Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.

Preferred

• Passionate about BFF’s brand vision and values.
• Strong understanding of social networking, community and digital-first platforms.
• Proactive, solutions-oriented, and able to anticipate needs.
• Positive, adaptable, and highly detail-oriented.
• Able to work under tight deadlines while balancing short- and long-term priorities.
• Excellent communication, presentation, and interpersonal skills.
• Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
• A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight

Benefits

• Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
• Unlimited PTO + 1 company-wide week off + Focus Fridays every week
• Fully paid life and long-term disability insurance
• 401k with 4% company match if you contribute 6%, 90-day eligibility
• Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
• Maternity and Fertility benefit + 26 week paid parental leave
• Premium App Access