Influencer Manager, BFF

New York City, NY (Hybrid)

$95K/yr – $105K/yrMid Level

Posted 7 days ago

Job Summary

Own regional marketing for BFF in the US, driving integrated campaigns and GTM strategies to grow brand awareness and user relationships.

  • Lead regional campaigns and go-to-market plans
  • Collaborate with the US Marketing Lead to meet short- and long-term goals
  • Optimize marketing efforts for brand favorability

Job Description

Responsibilities

  • BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.

Benefits

  • Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
  • Unlimited PTO + 1 company-wide week off + Focus Fridays every week
  • Fully paid life and long-term disability insurance
  • 401k with 4% company match if you contribute 6%, 90-day eligibility
  • Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
  • Maternity and Fertility benefit + 26 week paid parental leave
  • Premium App Access
  • Inclusion at Bumble Inc.
  • Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
  • AI in Bumble Inc. Hiring
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Bumble

3.2 Glassdoor

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

Founded in 2014
Austin, Texas, USA
1.1K employees (152 in marketing)
45% recommend to a friend
43% CEO approval

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

See all Bumble salaries

Marketing Team

Marketing Team Size
123 (11% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$788.5M
Last Raise
$475M
Post IPO Debt, 15 days ago

Funding History

  • Apr 2026
    Post IPO Debt • $475M
  • Mar 2023
    Post IPO Secondary • $313.5M
  • Sep 2021
    Post IPO Equity

Recent Ads

Traffic Signals

Monthly Visitors
11.3M
Traffic Source Mix
Search
22.6%
Direct
75.6%
Referral
1.4%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Influencer Manager, BFF

Bumble · New York City, NY · Hybrid