Responsibilities

• Influencer Partnerships Build a strong pipeline of creators across different personas, niches, and content formats, prioritizing content quality over follower count, with an eye toward what drives DTC subscriptions and retail sell-through.
• Partner with Paid Social Manager to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs.
• Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners (including hit rate) and creator-level results.
• Test new influencer formats, incentives, and programs to identify scalable growth drivers.
• Manage the internal content approval process by coordinating feedback from relevant team members, consolidating edits, and communicating final feedback to influencers.
• Partner with Brand and R&D to keep creator briefs and content on-brand, factually accurate, and regulation-compliant
• Scout and test new UGC and influencer sourcing platforms to continuously improve how we discover and recruit creators.
• Leverage seeded content to generate UGC, inform creative, and support paid campaigns.
• Develop and evolve clear creator briefs that fit our content strategy, while leaving room for creators to express fresh ideas and let new angles emerge.
• Affiliate & Ambassador Programs Lead and expand Sunday’s affiliate and ambassador programs to grow performance-driven partnerships.

Requirements

• 4+ years of experience in influencer, affiliate, or creator partnerships at a consumer or DTC brand.
• Deep understanding of creator and social media culture, including what makes content perform across Meta, TikTok, YouTube, and emerging platforms.
• Strong knowledge of paid creator content, Meta advertising, partnership ads, usage rights, and performance metrics.
• Analytical and creative, comfortable turning data into actionable insights and testing hypotheses.
• Confident negotiator and relationship builder who is comfortable working directly with talent and management.
• Experience with data warehouses and data visualization tools.
• Curious with a growth mindset. You think like the CEO of your programs, owning strategy, execution, and results from end to end.