IaaS Services Marketing Manager

Santa Clara, CA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Drive market insights, GTM planning, and brand marketing for Hitachi Vantara products.

  • Own market research to define size, share, trends, and GTM-aligned brand initiatives.
  • Must-have: degree in Marketing or related field with product marketing experience.
  • Standout: Cross-functional GTM execution, dashboards, and data-driven marketing material for launches.

Job Description

Responsibilities

  • Provide insights on market size, market share, and industry trends related to our product/services/solutions.
  • Conduct research to identify market-specific metrics and competitor products.
  • Analyze data to inform marketing strategies and support growth initiatives.
  • Implement and maintain best practices in brand marketing- Awareness, blogging.
  • Develop and execute go-to-market (GTM) strategies and plans to build brand recognition.
  • Create marketing dashboards and track associated metrics, goals, and benchmarks.
  • Coordinate service marketing activities and marketing material.
  • Prepare and maintain standard marketing material (e.g., manager books, presentations, fact sheets).
  • Time marketing material for new services launches and campaigns.
  • Collaborate cross-functionally with project stakeholders to drive effective project delivery.
  • Provide strategic and tactical activities to build partner channel awareness to and for a partner ecosystem.
  • Support moderate to large complex marketing tactics and lead projects with peers inside and outside company.

Requirements

  • Bachelor’s or Master’s Degree in Marketing, MBA, Business, Engineering, Computer Science, Education, Communications, Technical, Advertising, or Business Administration.
  • Previous product and/or services marketing experience.

Preferred

Benefits

  • Industry-leading benefits, support, and services that look after your holistic health and wellbeing.
  • Champions of life balance and offer flexible arrangements that work for you (role and location dependent).
  • We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas.
  • Here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.
  • Equal opportunity employer statement: We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.
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Hitachi

Since its founding in 1910, Hitachi has responded to the expectations of society and its customers through technology and innovation. Our mission is to “Contribute to society through the development of superior, original technology and products.” Over the past 100+ years this commitment has led us to work towards creating a more sustainable society through our “Social Innovation Business”. We work to apply our expertise in information technology (IT), operational technology (OT), and a wide variety of products to advance social infrastructure systems and improve quality of life across the world. Hitachi’s Social Innovation Business is centered around 5 growth sectors: Mobility, Smart Life, Industry, Energy, and IT. Globally, we have nearly 300,000 employees who are working to improve people’s quality of life and our customers’ social, environmental, and economic values to create a sustainable future. The challenges we face as a society are unprecedented, but so are the opportunities. Together, let’s start powering good.

Founded in 1910
Tokyo, Tokyo, JPN
37K employees (825 in marketing)

Traffic Signals

Monthly Visitors
694.9K
Traffic Source Mix
Search
43.8%
Direct
37.4%
Referral
16.4%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~37.2K

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IaaS Services Marketing Manager

Hitachi · Santa Clara, CA · Remote