Responsibilities

• 50% of Time | Creating social media and digital content
• Creative Content Production: Actively engage on social media accounts to enhance reputation and build relationships with key audiences, jumping at the chance to grab a camera and create fresh, branded content on a daily basis.
• Multimedia Storytelling: Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts, showcasing WVU Health Sciences experts as leaders in the industry.
• HTML Email Development: Architect, build, and manage responsive HTML emails that bridge the gap between social engagement and direct digital outreach, ensuring a cohesive experience for constituents.
• 30% of Time | Project management and strategy
• Strategic Analytics & Reporting: Produce comprehensive monthly and quarterly web and social analytic reports that move beyond "vanity metrics" to analyze conversion funnels and audience sentiment.
• Data-Driven Strategy: Leverage competitive intelligence and reporting to drive future strategy, identifying which content pillars and digital tactics yield the highest ROI for the Health Sciences mission.
• Platform Management: Manage daily operations across all social media platforms, including developing copy, community management, real-time engagement, and maintaining a robust social media planning calendar.
• Stakeholder Collaboration: Work with various stakeholders across multiple organizations to manage shifting priorities and expectations.
• 20% of Time | Collaboration and Planning
• Collaborative Partnership: Work closely with the Health Sciences Communications and Marketing team and across units to execute on brand marketing initiatives and affiliated web content while proactively producing original ideas, this includes sourcing content from the five academic schools, affiliated partners, and leaders.
• General note: Crisis response and fast-reaction customer service via social platforms to resolve issues with user experience.

Requirements

• Bachelor's degree in journalism, communications, public relations, English, or a related field required.
• A minimum of two (2) years of experience in a combination of the following:
• - Social media management
• - Marketing
• - Digital content creation
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.
• Valid driver’s license as local and regional travel may be required.

Nice to Have

• Professional proficiency in HTML email design, as well as audio, video, and photography production experience.
• Experience in an academic medical center or higher education.

Benefits

• We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs