HWY1 - Marketing and Outreach Specialist

Madison, WI (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 1 day ago

Job Summary

Own and execute local growth initiatives for HWY1 by creating social content, pitching PR angles, planning mail drops, and coordinating influencer partnerships and guerrilla stunts.

  • Drive social media ideas and content creation across Instagram, TikTok, and Facebook.
  • Identify local influencers and pitch creative collaborations and PR opportunities.
  • Help plan guerrilla marketing stunts and campus activations to generate buzz.

Job Description

Responsibilities

  • You'll run our social content
  • pitch us on local PR angles
  • help plan mail-marketing drops
  • hunt down the right local influencers to partner with
  • cook up guerrilla marketing stunts (think: campus flyer takeovers, surprise sampling pop-ups, anything fun and a little unexpected) that get people talking about HWY1

Requirements

  • Education: Currently enrolled undergraduate student; marketing, communications, business, or related field preferred (not required — we care more about creativity than a specific major)
  • Skills: A natural at social media (Instagram/TikTok/Facebook); strong writer; full of ideas and not afraid to pitch the weird ones; comfortable working independently and making things happen without needing to be told exactly how.
  • Experience: No professional marketing experience required, but prior marketing coursework is a plus — we're more interested in your personal social presence, campus involvement, side projects, or just a track record of "I had an idea and made it happen."
Food Fight Restaurant Group logo

Food Fight Restaurant Group

3.6 Glassdoor

Food Fight Restaurant Group oversees an ever-growing family of nearly 20 eclectic, locally-owned restaurants in Madison, Wisconsin. Founded in 1994 from Monty’s Blue Plate Diner, our restaurants span the gamut of burgers and burritos to upscale Italian and steak—with attention to detail and craft, authenticity and cohesiveness in every concept. Many locations lie in the heart of downtown Madison, with newer projects reaching to the Northwoods and Milwaukee. Each restaurant operates uniquely, sourcing and staffing independently, while sharing resources of accounting, marketing, and executive leadership. Through a variety of sponsorships and charity events, we prioritize our local community and economy. At Food Fight, we welcome all guests with attentive service and outstanding, delicious dining experiences across Wisconsin.

Founded in 1994
Madison, Wisconsin, USA
179 employees (9 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.1K

Headcount Trend

Current headcount: ~179
Food Fight Restaurant Group logo

HWY1 - Marketing and Outreach Specialist

Food Fight Restaurant Group · Madison, WI · Hybrid