The Hollywood Reporter: Social Media Producer

Los Angeles, CA (Hybrid)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end social video from concept to publish for THR, covering red carpets, premieres and events, while optimizing across Instagram, TikTok and YouTube and traveling to major festivals.

  • Own social publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X
  • Produce real-time coverage from major events and shoot exclusive BTS/content
  • Develop creative concepts and identify compelling moments for fast publishing

Job Description

Responsibilities

  • Concept, shoot, edit and publish premium social-first content including Reels, TikToks, YouTube Shorts, videos, carousels and graphics, translating THR interviews, articles, exclusives, cover stories and breaking entertainment news into engaging social storytelling
  • Own social publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X, creating strong captions, headlines, hooks, thumbnails and platform-specific packaging while helping maintain a consistent publishing calendar
  • Produce real-time coverage from red carpets, premieres, awards shows, film festivals and major entertainment events , filming interviews with high-profile talent and quickly identifying and publishing compelling, funny, unexpected or newsworthy moments
  • Capture exclusive behind-the-scenes content from THR cover shoots, photo and video shoots, roundtables, interviews and special events, developing creative concepts that give audiences access to candid and personality-driven moments
  • Travel as needed for major festivals and entertainment events , including Cannes, TIFF and Sundance, creating and publishing planned and spontaneous social content from THR studios, lounges, premieres, panels, parties and talent interviews
  • Shoot and edit polished social video on fast turnarounds , using iPhones and other production tools with a strong understanding of lighting, audio, composition and framing, and editing in Adobe Premiere Pro and other social editing platforms
  • Help execute THR’s YouTube and YouTube Shorts strategy , identifying strong moments from interviews, roundtables, original franchises and THR’s video archive and optimizing content for discoverability, click-through rate and watch time
  • Use analytics and audience insights to inform creative decisions and audience growth , while supporting sponsored campaigns, branded entertainment, custom activations and social coverage around client events when needed

Requirements

  • At least 3+ years of experience creating social media and video content for an entertainment, media, publishing or news brand
  • Experienced and confident working around high-profile talent, publicists and entertainment industry professionals in red carpet, premiere, festival, awards show and live-event environments
  • A social media native with a deep understanding of Instagram, TikTok, YouTube and other major social platforms
  • A strong writer and visual storyteller who can create sharp captions, headlines and hooks and has an excellent eye for framing, composition and memorable moments
  • Comfortable shooting polished content on an iPhone, identifying the strongest social moment within an interview or event, and editing and publishing quickly in real time
  • Calm, professional and discreet in sensitive, fast-moving and high-profile environments, with strong editorial judgment
  • Highly organized and able to manage multiple platforms, deadlines, shoots and deliverables while pivoting quickly as priorities change
  • Deeply knowledgeable and passionate about entertainment, film, television, awards season and pop culture, and willing to travel for festivals, awards shows and special productions as needed

Preferred

  • Experience producing red carpet, celebrity interview and talent-driven social content
  • Experience covering major film festivals, awards shows and entertainment events
  • Experience working directly with talent representatives and publicists
  • Proficiency in Adobe Premiere Pro; After Effects, CapCut, Photoshop or Canva experience is a plus
  • Experience creating high-performing short-form video, Instagram carousels and behind-the-scenes content
  • Experience growing YouTube, YouTube Shorts and other social audiences
  • Familiarity with YouTube Studio, Instagram Insights, social analytics and audience development
  • A portfolio demonstrating strong talent-driven social video, event coverage, BTS content and creative social storytelling

Benefits

  • PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we are currently launching a new Flexible Vacation Policy.
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Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003
Los Angeles, California, USA
338 employees (99 in marketing)
60% recommend to a friend
74% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Penske Media Corp. salaries

Marketing Team

Marketing Team Size
71 (21% of company)
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 8 years ago

Funding History

  • Feb 2018
    Corporate Round • $200M

Traffic Signals

Monthly Visitors
196.8K
Traffic Source Mix
Search
32.4%
Direct
54.2%
Referral
4.9%
Social
8%
Paid
0.3%

Headcount Trend

Current headcount: ~338

Recent News

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The Hollywood Reporter: Social Media Producer

Penske Media Corp. · Los Angeles, CA · Hybrid