Responsibilities

• Own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets.
• Set the strategy to bring prospective clients to Atticus.com from organic and AI search.
• Decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates.
• Write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence.
• Work closely with our editorial team to commission content that ranks and genuinely helps people in need.
• Make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice.
• As we expand into new verticals, partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences.

Requirements

• You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
• You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
• You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
• You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
• You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
• Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
• AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.

Preferred

• AI-native instincts.

Benefits

• Medical and dental insurance with 100% of employee premiums covered
• 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
• Free membership to OneMedical
• $600/year reimbursable stipend for internet service
• $1,000 reimbursable stipend for education and training outside of work
• Up to $1,200/year student loan repayment assistance
• 401(k) and optional HSA/FSA
• Humble, thoughtful, smart, fun colleagues
• We anticipate the base salary band for this role will be between $145,000 to $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.