Responsibilities

• Lead the social and digital content strategy for DAZN’s growing portfolio of U.S. regional sports properties, developing a unified approach to audience growth, engagement, programming, and distribution.
• Lead and manage the New York-based social team, including social media managers, programmers, producers, editors, and creators.
• Establish the strategic vision, priorities, workflows, and operating model for the team, while empowering managers and team leads to own day-to-day execution.
• Develop platform-specific strategies across YouTube, TikTok, Instagram, X, Facebook, and emerging platforms.
• Serve as the senior social leader for the U.S. regional sports business, partnering closely with DAZN leadership and teams across content, marketing, production, analytics, product, commercial, and partnerships.
• Develop and oversee social programming strategies across live sports, highlights, studio programming, original content, talent, and on-demand programming.
• Create programming frameworks that balance real-time sports coverage with original, social-first, evergreen, and audience-driven content.
• Identify opportunities to turn existing sports rights and programming into differentiated social franchises, recurring formats, and audience growth engines.
• Develop scalable programming models that can be applied across new teams, leagues, markets, and regional sports partnerships as DAZN's U.S. portfolio expands.
• Ensure social strategy and distribution are integrated into the content development process from the outset.

Requirements

• 8+ years of experience in social, digital, content or audience development, with significant senior leadership experience.
• A track record of building social strategies for major sports, entertainment, media or consumer brands.
• Deep understanding of sports fandom and how fan behaviour differs by platform, market and generation.
• Strong editorial instincts and the ability to identify the story or cultural angle that will make people care.
• Experience leading large, multidisciplinary and geographically distributed teams.
• Strong relationships within the social ecosystem, including platforms, creators, publishers and talent.
• Experience developing creator and influencer strategies at scale.
• Comfortable operating in the speed and unpredictability of live sport.
• Strong commercial instincts and an understanding of how social contributes to audience and subscriber growth.
• The ability to balance global brand consistency with authentic local-market execution.

Benefits

• Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.