Responsibilities

• - End-to-end content strategy across social channels
• - Organic audience growth and engagement
• - Short-form and long-form video content
• - Editorial and content calendar planning
• - Brand storytelling and messaging
• - Creator and influencer partnerships
• - Content performance analysis and optimisation
• - Management of freelancers, creators and production resources
• - Building a category-defining healthcare brand

Requirements

• - Build content strategy and execute it
• - Create content, not just manage it
• - Lead creative output across multiple channels
• - Understand what makes short-form video perform
• - Use data to inform content decisions
• - Translate engagement into meaningful business outcomes
• - Healthcare experience is preferred, but exceptional B2C consumer content experience is equally compelling
• - We're looking for someone who can: Build content strategy and execute it; Create content, not just manage it; Lead creative output across multiple channels; Understand what makes short-form video perform; Use data to inform content decisions; Translate engagement into meaningful business outcomes

Preferred

• - A strong portfolio of short-form video content
• - Proven ownership of content calendars and campaigns
• - Evidence of driving business outcomes, not just engagement metrics
• - Experience working with creators or influencer networks
• - Startup experience or entrepreneurial projects
• - Deep understanding of Instagram, Reels, TikTok and organic social growth