Head of Performance Marketing at FIRY | San Francisco, CA

Head of Performance Marketing

San Francisco, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel growth with budget control, compliance, and cross-functional orchestration to lift ROAS and retention in a mobile game ecosystem.

Growth Ownership: Manage paid UA across Meta, Google, TikTok, programmatic and in-app networks to optimize ROAS, CAC and payback.
Cross-functional Alignment: Coordinate LiveOps events, product launches, analytics and creative to drive D1–D30 retention and monetization.

Job Description

Own multi-channel growth with budget control, compliance, and cross-functional orchestration to lift ROAS and retention in a mobile game ecosystem.

Growth Ownership: Manage paid UA across Meta, Google, TikTok, programmatic and in-app networks to optimize ROAS, CAC and payback.
Cross-functional Alignment: Coordinate LiveOps events, product launches, analytics and creative to drive D1–D30 retention and monetization.

FIRY

FIRY (NYSE: FIRY) fuels business potential. We operate at the intersection of competition, commerce, and data, powered by a belief that scalable infrastructure, behavioral intelligence, and fair competition create lasting value for developers, advertisers, and the players they serve.Skillz Inc. has rebranded as FIRY Inc., a founder-led technology portfolio led by Founder and CEO Andrew Paradise. Today, FIRY is comprised of Skillz, the world’s leading real-money skill-based gaming platform; RZR, an AI-powered adtech platform built on a decade of mobile gaming behavioral data; and Beamable, a backend and LiveOps infrastructure layer for game developers.Learn more: http://www.firy.com / https://investors.firy.com/

Las Vegas, Nevada, USA

19 employees (4 in marketing)