Responsibilities

• Full‑Funnel Ownership
• Build and execute an integrated brand‑to‑performance strategy across awareness, acquisition, retention, and retail.
• Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
• Ensure brand consistency across campaigns, retail, partnerships, and creative.
• P&L and Revenue Accountability
• Own marketing forecasting, budgeting, and revenue targets.
• Build reporting frameworks that translate marketing activity into business impact.
• Partner with Sales, Ops, and Finance to align demand planning and channel performance.
• Unified Planning & Product Go-to-market
• Lead product GTM strategy from positioning to launch execution.

Requirements

• BA/BS required; MBA preferred
• 10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
• Experience scaling a brand from $100M → $300M+ preferred.
• Has owned revenue, paid media, brand, and go-to-market in one role.
• Experience with retail expansion and omnichannel marketing
• Ability to travel to Miami 1x per month if based remotely or in the Ewing, NJ or New York, NY location.

Preferred

• MBA preferred
• Experience scaling a brand from $100M → $300M+ preferred.

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.