Responsibilities

• Own brand strategy and positioning across the full Convoy portfolio: elevate its presence in the market and sharpen messaging as we ship new features, including the performance-signal capability and business scorecards
• Own competitive differentiation and ongoing market research, keeping our positioning current and sharp as Convoy's feature set expands and the competitive landscape shifts
• Maintain brand and messaging standards for the existing platform-referred business (collateral, one-sheets, decks) as a secondary priority, with primary focus on the new SMB motion
• Build and run the engine that generates net-new pipeline directly with SMB verticals: target account lists, outbound strategy, campaign calendar, and content that supports each stage
• Build out the inbound side of the funnel, paid media, SEO/SEM, and email/lifecycle marketing, so Revive isn't dependent on outbound alone to fill the pipeline. Decide case by case whether to build each channel in-house or bring in specialist support
• Manage the existing Clay outbound contractor through the transition, and as the outbound motion scales beyond its current single-rep scope, evaluate whether a contractor or an in-house hire best fills the role
• Build and run win-back campaigns targeting churned accounts in partnership with sales
• Land press coverage and bylined articles that build Revive's credibility in new verticals, and create PR moments around major feature launches or milestones. This is about earned media placements, not running a full, always-on PR program
• Source and manage freelance PR support as needed to place stories, rather than retaining a full-service agency
• Research and deliver a recommended event calendar each year, a shortlist spanning platform-partner events and vertical-specific SMB events, ranked by audience fit, cost, and expected pipeline impact, for leadership to choose from

Requirements

• 7+ years of experience in B2B marketing with direct ownership of demand generation and pipeline, not just brand or content
• Fluency in adtech, programmatic, or CTV, ideally from an agency, DSP, or media company background. You should arrive already conversant in the space
• Experience shaping go-to-market for feature launches, product repositioning, or vertical expansion
• Experience owning a marketing budget with P&L accountability and running multi-channel demand generation, spanning paid, organic, email, and outbound, not just one or two channels
• A track record of building PR or communications programs and forecasting and reporting marketing performance to leadership
• Comfortable negotiating vendor contracts and managing external teams, including event staff, web developers, and designers
• Experience hiring and managing a lean team

Benefits

• Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents
• We're fully Remote and offer a remote working stipend
• Flexible PTO - take what you need, when you need
• Coffee or Tea Subscription
• Monthly 3 day weekend