Responsibilities

• 1. Brand Strategy & Management
• Own corporate brand strategy, positioning, and brand pillars, ensuring consistent expression across every channel and touchpoint.
• Lead brand development, including logo standards, visual identity, and brand guidelines/standards enforcement.
• Direct market positioning, advertising, and public relations strategy.
• Oversee social media strategy and governance, ensuring alignment with brand voice and compliance requirements.
• Ensure strategic alignment of brand initiatives with overall company and distribution strategy
• 2. Communications (Internal & External)
• Own the internal communications strategy, including messaging, channels, and cadence, that builds a strong culture and keeps employees aligned with company direction.
• Lead external communication strategies, standards, and execution, including crisis and media communications.
• Partner with HR/CHRO to communicate and drive participation in engagement initiatives (e.g., surveys, recognition programs, culture campaigns), translating HR-owned goals and data into clear, compelling messaging for employees.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred.
• 10+ years of progressive marketing leadership experience, including 5+ years in insurance, financial services, or another regulated industry.
• Demonstrated experience leading brand, communications, distribution/sales enablement, and analytics functions within a single organization.
• Direct experience owning a customer/member experience function, including voice-of-customer programs and journey mapping.
• Prior people leadership experience managing multi-disciplinary teams and cross-functional stakeholders, including agency/distribution partners.
• Strong executive presence with the ability to influence the CEO, executive team, and board on brand and member experience strategy.
• Deep understanding of insurance distribution models (independent agency, direct, alternative channels) and related acquisition economics.
• Proficiency with marketing analytics, CRM platforms, and voice-of-customer/CX measurement tools.
• Skilled communicator able to translate strategy into internal culture engagement and external market positioning.
• Ability to balance urgency and long-range planning while holding cross-functional teams accountable to shared success measures.

Preferred

• MBA preferred.