Marketing Intern
Heights Wellness Retreat
Charlotte, NC (Remote)
In-housePart-timeIntern/new grad
3 hrs ago
Head of Marketing Intelligence
New York City, NY (Hybrid)
Salary Not AvailableSenior Level12+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end measurement for marketing effectiveness, turning data from MMM, MTA, and causal inference into decisions that optimize spend across D2C, marketplaces, and creator channels.
- Measurement Roadmap: define the strategy for MMM, MTA, hold-out tests, and ROI validation across paid media, retail, and creator programs.
- Infrastructure & Dashboards: build self-serve tables and visualizations to translate complex analytics into actionable growth recommendations.
- Bridge & Build: align Data, Finance, and Creative/Growth teams, shaping briefs and investment shifts from insights and forecasts.
Job Description
Responsibilities
- Define the Measurement Roadmap: Establish the vision for quantifying the effectiveness of all media, sponsorships, and partnerships.
- Act as the chief architect for quantifying creator marketing, ensuring TikTok Shop, Podcast, and Influencer efforts are recognized as essential infrastructure within our Marketing Mix Model (MMM).
- The "Halo" Authority: Develop the frameworks to measure how D2C spend (Paid Social, Search, TV/CTV) drives velocity in Amazon and physical retail.
- Advanced Methodology: Implement and oversee a robust balance of MMM, Multi-Touch Attribution (MTA), and Causal Inference , deploying experimentation and hold-out tests to validate marginal ROI.
- Retail Media Strategy: Leverage "clean-room" solutions (e.g., Amazon Marketing Cloud) to connect upper-funnel media exposure to bottom-funnel marketplace conversions.
- Intelligent Infrastructure: Identify and deploy AI/ML capabilities to automate high-frequency reporting and move the organization toward predictive analytics.
- Bias-to-Action Dashboards: Build and manage self-service visualization tools (Tableau, Looker) that translate complex statistical outputs into simple, actionable recommendations for Growth and Creative teams.
- The "Translator" Role: Bridge the gap between Data, Finance, and Creative/Growth teams, turning raw data into creative briefs and investment shifts.
- Talent Development: Build and lead a high-performing Marketing Science team, fostering a culture of extreme curiosity and technical rigor.
Requirements
- 12+ years in marketing analytics or marketing science, with deep experience in advanced measurement organizations or high-growth D2C brands
- Proven track record of solving the "attribution puzzle" for brands with complex distribution across D2C, marketplaces, and big-box retail
- Proficient in SQL, Python, or R, with hands-on experience building and deploying MMM and incrementality frameworks
- Ability to leverage AI to solve complex marketing problems and streamline intelligence operations
- Executive presence to influence a $100M+ P&L and a player-coach mindset to dive into the data yourself
- Location: Boston, MA or New York, NY (Hybrid, 3 days/week in-office)
Preferred
- Experience with AI/ML tooling for marketing analytics
- Experience leading Marketing Science teams
Benefits
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- âWork from Anywhereâ bank
- Wellness stipend for health & fitness
- Commuter benefits
Nebraska Children and Families Foundation
**IMPORTANT NOTE - PLEASE APPLY FOR ALL POSITIONS THROUGH OUR POSTS, NOT THROUGH THE LINKEDIN-GENERATED JOBS. Nebraska Childrenâs mission is to create positive change for children through community engagement. Working with local, state, and national partners, Nebraska Children cultivates the good life for all of our children, from cradle to career. We envision a Nebraska where all children have the resources and support needed to realize their full potential. Nebraska Children and Families Foundation has a unique approach to solving large, complex social issues that affect our stateâs children. Itâs based on two core beliefs:1. Prevention works. Itâs the most effective and fiscally responsible approach for addressing complex social problems.2. Channeling a communityâs existing resources toward a common goal will maximize their effectiveness.Every initiative we undertake aligns with these principles. Our programs are preventive in nature, designed to keep children out of the welfare and criminal justice systems from birth through age 24. And our approach encompasses all the resources a community has to offer, helping to ensure community ownership of the process and outcomes. The end goal is to prepare all of Nebraskaâs children for success in school and in life.
