Responsibilities

• 1. Regional Marketing Leadership - Americas marketing strategy - Own the end‑to‑end marketing strategy for all Americas markets, ensuring SailGP’s brand grows consistently across the U.S., Canada, the Caribbean and LATAM.
• - Global-to-regional translation - Translate global brand and audience strategy into regional plans tailored to regional markets.
• - Planning & performance - Lead annual and event‑specific marketing planning, budgeting, forecasting and performance management for the region.
• - Host city & stakeholder leadership - Serve as senior marketing lead for host city relationships, government stakeholders, tourism boards and local market partners.
• - Lead the full marketing lifecycle for SailGP’s Americas events. In 2027, this includes New York, San Francisco, Bermuda and Rio (plus 2028 LATAM market planning), with a focus on:
• - Event specific go‑to‑market plans - Including advertising, brand activations, social, ticketing promotion, partnerships and localised creative. Working in close collaboration with cross-functional teams, to drive event awareness and 90%+ ticket sell-through across paid, owned, and earned channels.
• - Create 'must attend' events - Working closely with the Experience & Event Operations teams on event positioning, creative campaigns and a world-class event experience.
• - Ticketing campaigns - Leading promotional campaigns, segmentation, sales pacing and key stakeholder activation - using data‑driven insights to optimise performance and deliver a seamless buyer journey from pre‑sale to sell‑out.
• - On‑site fan experience - Including content capture, influencer campaigns, user generated content and partner activations.
• - Budget ownership - Build & manage budgets across advertising, brand activations, content production, and marketing partnerships to maximise impact and ROI.

Requirements

• Proven leadership experience managing high‑performing marketing teams within sport, entertainment or fast‑growth consumer brands.
• Expertise in multi‑market, multi‑channel campaigns, including brand, digital, social, content, media and experiential.
• Strong event marketing, ticketing and digital capability, including performance marketing, CRM, analytics and optimisation, with a track record of driving attendance, revenue and fan engagement.
• Ability to operate in a fast‑paced, global environment, managing multiple projects with precision and creativity.
• Exceptional stakeholder management, including host cities, agencies, partners and cross‑functional teams.
• Commitment to SailGP’s values, including balancing high performance with sustainable working practices.