Head of GTM & Demand Generation at Doctor Care Anywhere | London, UK

Head of GTM & Demand Generation

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own enterprise demand generation and messaging for complex, committee-based buying in healthtech-adjacent markets, turning buyer research into repeatable channels, assets, and pipeline.

Channel experimentation across cold outbound, partnerships with brokers/consultants, LinkedIn, events, and referrals to prove ROI.
Nurture and conversions: build HubSpot workflows, sequences, and core assets to accelerate qualification and close.
JTBD-informed messaging and frontline content: translate buyer insights into compelling positioning and sales-ready materials.

Job Description

Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging
Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest
Generate qualified leads and meetings for the Sales team
Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -
Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI
Track against core KPIs and objectives, with a clear indication of what works and what doesn’t
Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.

Doctor Care Anywhere

3.2 Glassdoor

We are a private healthcare company that provides people with a smart and easy way to manage their health. Patients can speak to a clinician 24/7, 365 days a year, access their medical records and control how they receive their medication – delivered to their door or collected from their local pharmacy. Our easy-to-use online platform allows clinicians to treat patients from home or the surgery, giving them the time and flexibility to be the healthcare professional they've always wanted to be. No more rushing to meet quotas or hit unrealistic targets. Just great care in a way that fits into your life.

Founded in 2013

London, England, GBR

458 employees (8 in marketing)

linktr.ee/DoctorCareAnywhere

52% recommend to a friend

62% CEO approval