Head of Growth (Web2App & Paid Acquisition)

Responsibilities

• Own our entire acquisition engine end to end, working hybrid from our London office (3 days a week on-site). This is a hands-on, data-obsessed role for someone who has personally scaled consumer apps, not just managed agencies. You'll live in the numbers (CAC, LTV, ROAS, retention) and turn spend into profitable, compounding growth.
• Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads
• Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion
• Run rapid creative testing loops and iterate on messaging, hooks and offers
• Shape our brand and positioning across every touchpoint
• Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA)
• Partner with product to close the loop between acquisition and retention

Requirements

• Proven track record scaling consumer or mobile app growth (bonus: kids apps)
• Deep, hands-on expertise in web2app acquisition funnels
• Mastery of paid channels: you've personally managed real budgets and hit real ROAS targets
• Strong brand and creative instincts, backed by data
• Fluency with analytics, attribution and experimentation
• AI-native: AI tools are your default way of working, and you've built your own agents and automations for creative, analysis and reporting
• Resourceful and ownership-driven: you get results without a big team or budget, and you thrive at an early-stage startup

Preferred

• Experience in EdTech, kids and family apps, or D2C subscriptions
• You've taken an app from early traction to scale