Responsibilities

• Shape our US commercial strategy with local market insight, and drive its execution on the ground
• Drive local B2C execution — across core US channels including paid media, PR, KOLs/influencers, affiliates, newsletters, social media, and Amazon
• Own the end-to-end US customer experience — partnering cross-functionally with Product, App, Website, Operations, and Customer Support to identify and remove friction, improving conversion, retention, and satisfaction, including how Hilo Core shows up for US customers
• Carry significant budget responsibility for the US market and be accountable for its commercial performance
• Be Hilo's brand ambassador in the US — representing the company internally and externally at industry events, press, and partner conversations
• Support B2B and partnership efforts as a local spearhead for clinics, hypertension specialists, and payer/employer partners, while core ownership sits with Hilo Professional

Requirements

• Experience helping grow a business, with meaningful budget responsibility — entrepreneurial, ambitious, and a genuine self-starter (this role is remote-first)
• A track record from a top-tier company or team — you've sharpened your skills on strong products, with strong teams, and know what "great" looks like
• Demonstrated experience taking a product to market and scaling it through a high-growth stage — spanning awareness, distribution, pricing, CAC, and retention across both marketing and sales, with hands-on commercial judgment; you've built the playbook, not just followed one
• Strong execution mindset — you'll write the brief, edit the press release, sit in the agency review, and present the US numbers to leadership
• You lead with data, not narrative, surfacing bad news early and calling a slow week what it is
• Strong executive communication skills, with the ability to influence senior stakeholders, pitch confidently, and represent the business in high-impact settings

Preferred

• Established relationships with key stakeholders across the US healthcare, medtech, or wellness ecosystem

Benefits

• a comprehensive benefits package including health, dental, vision, and paid time off.
• In addition, we offer an attractive ESOP package, giving you the opportunity to participate in Hilo's long-term success and growth.