Head of Growth Marketing at OnePay | USA

OnePay

Head of Growth Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Lead and scale a multi-channel paid growth program focused on profitability and fast user acquisition.

Must-have: 10+ years in performance marketing with proven scale and unit economics.
Standout: Ownership of a meaningful budget and a 5–7 person channel marketing team.
Standout: Builder mindset with AI-powered automation and new inventory experimentation.

Job Description

Responsibilities

Own paid acquisition strategy and performance targets across channels, driving scalable user growth
Manage CAC, LTV, and unit economics, optimizing for efficient and profitable growth
Lead channel execution and continuous optimization across paid media, testing and scaling new opportunities
Design high-velocity testing roadmaps across creative, audiences, bidding strategies, and landing pages
Optimize conversion across the funnel including landing pages and onboarding through experimentation in partnership with Product
Develop and execute strategies to scale investment efficiently while maintaining efficiency targets
Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation
Manage external performance media agencies to ensure strong execution and accountability
Manage and develop a team of 5-7 channel marketers, with scope to grow as the program scales
Communicate program performance, financial health, and strategic direction to senior leadership

Requirements

10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high growth B2C companies
Proven track record of scaling paid acquisition programs while improving efficiency and unit economics
Deep expertise across major paid channels including paid social, search, and emerging platforms
Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models
Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams
Demonstrated ability to lead cross functional initiatives with Product, Analytics, and Marketing teams
Drive and proactivity – everyone here is a builder and executor

Benefits

Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact

OnePay

We believe the future of financial services is meeting consumers where they already are — in their daily lives, workplaces, and communities nationwide. OnePay is an all-in-one financial platform already helping millions of consumers save, spend, borrow, and grow money. With fee-free banking, high-yield savings, overdraft protection, instant money transfers, cashback rewards, credit-building tools, and flexible borrowing options, OnePay gives consumers the tools they need to make real financial progress — all in one place. In addition to its fast-growing consumer business, OnePay also serves employers, HCM providers, and gig platforms. Through its B2B financial wellness suite, OnePay consolidates savings, spending, and credit tools into one platform, complementing or unifying existing benefits to improve employee stability, engagement, and productivity.Backed by Ribbit Capital and Walmart, OnePay has a 4.8★ app rating, is growing quickly, and is always looking for talented people to join our team. Learn more at www.onepay.com.OnePay is a financial technology company, not a bank. Banking services provided by Coastal Community Bank or Lead Bank, Members FDIC.

New York, New York, USA

1.2K employees (111 in marketing)

www.onepay.com