Responsibilities

• Own performance marketing end-to-end: strategy, budget, targeting, creative, measurement, iteration
• Launch creative campaigns as a full-stack IC: concept, brief, production, distribution, read-out, next iteration
• Run outbound at scale: cold email sequences, LinkedIn outbound, and the creative ops that fuel them
• Build the paid acquisition engine, with meaningful spend behind the channels that earn it
• Design account-based plays against named finance teams across SMB, mid-market, and enterprise, in partnership with sales
• Brief and ship landing pages, ads, video, and outbound assets, and hold the bar on quality, clarity, and conversion
• Build the reporting that actually matters: CAC, payback, channel-level efficiency, contribution to pipeline and revenue
• Use modern AI tooling across the stack as leverage — for research, copy, creative, outbound personalisation, and agentic workflows where they earn their place
• Partner closely with product and engineering so growth is embedded in workflows, not bolted on

Requirements

• Proven track record in performance marketing, hitting CAC and pipeline targets in high-ticket B2B environments
• Experience launching creative marketing campaigns end-to-end as the IC, from blank page to live in market to read-out
• Experience running outbound motions at scale: cold email sequencing, LinkedIn outbound, and the creative that goes with them
• Strong hands-on experience running Ads in B2B environments
• Comfort marketing to finance buyers (credit controllers, CFOs, financial controllers) across SMB, mid-market, and enterprise, and adjusting the motion to fit
• Practical, daily use of LLMs and modern AI tooling in marketing work — as leverage, not novelty
• Strong analytical instincts: comfortable in GA4, a BI tool (Looker, Mode, or similar), and a CRM (HubSpot or Salesforce)
• Hands-on with modern outbound and enrichment tooling (Clay, Apollo, Instantly, Outreach, Sales Nav, or equivalents)
• Clear writer who can brief copy, critique creative, and write good ad and outbound copy when needed
• Bias toward building durable growth systems, not one-off campaigns
• High intellectual honesty and strong commercial judgment
• Excellent project management skills

Preferred

• Experience in marketing, credit, lending, underwriting, risk, payments or another regulated, high-stakes product
• Experience marketing to finance buyers (credit controllers, CFOs, financial controllers)
• Background in early-stage or zero-to-one products as one of the first marketing hires
• Experience building agentic workflows or automations (n8n, Zapier, Make, LLMs, custom agents) to compound output
• Exposure to ABM platforms and intent data
• Familiarity with attribution, MMM, or incrementality testing
• Comfort with SQL, or willingness to learn enough to self-serve data questions

Benefits

• One of the earliest non-founder operators, with direct influence over GTM direction
• Meaningful equity ownership in a long-term company going after a large, underserved market
• A real shot at shaping category creation, not iterating on someone else’s playbook
• Excellent Salary: competitive and reflective of the responsibilities of a founding role
• Hybrid Work: at least 3 days in our London office
• Extended Remote Work on Request: outcomes matter more than optics
• Builders, Not Tourists: work with people who care deeply about getting things right