Responsibilities

• Own the full consumer journey end to end — from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral
• Build a strong growth framework, metric tree, and experimentation system
• Identify the biggest constraints in the funnel and prioritize where the team should focus
• Balance big growth bets with continuous optimization of the existing funnel
• Decide when to explore new opportunities and when to double down on what’s already working
• Deeply understand consumer intent, trust, pricing sensitivity, and conversion behavior
• Decide where to invest across paid and non-paid growth channels based on the highest incremental growth opportunity
• Have significant resources across Product, Engineering, Design, Marketing, Data, and Operations to grow the consumer user base
• Personally dive into data, customer behavior, experiments, UX, and growth problems
• Build a repeatable growth engine as the company scales

Requirements

• Strong product / Growth PM background
• Experience owning consumer activation, onboarding, conversion, lifecycle, retention, or marketplace growth
• Highly analytical and comfortable building growth frameworks from scratch
• Strong experimentation and prioritization judgment
• Very hands-on — not just a people manager
• Able to move between strategy and detailed execution
• Strong understanding of consumer psychology and marketplace dynamics
• Passionate about consumer marketplaces

Preferred

• Experience in low-frequency, high-consideration, low-trust consumer categories, such as marketplaces, automotive, real estate, insurance, fintech, healthcare, or travel.
• Selling a car is something consumers may only do every few years. Trust, price expectations, commitment, and timing matter enormously. We want someone who understands those dynamics and knows how to build growth around them.