Head of Digital PR

Responsibilities

• Own and deliver for our digital PR clients. Take full ownership of existing digital PR accounts: strategy, ideation, outreach, reporting and the client relationship. You are the senior point of contact and the person accountable for results.
• Create campaigns that land. Lead ideation and deliver data-led, creative and reactive campaigns that earn coverage in national, regional and trade press, and the high-authority links that come with it.
• Build the department. Design how digital PR works at Absolute: the processes, workflows, quality standards, reporting templates and tool stack. You will choose the tools you need and make the case for them.
• Grow the team. As the client book grows, you will shape the hiring plan, recruit the right people, and develop them. That may include UK and offshore team members, and specialist freelance support such as data.
• Join PR up with search. Work closely with our SEO, content and link building teams so that digital PR supports organic performance. That means targeting the right pages, earning links that matter, and building the brand signals that help clients appear in AI assistants and AI search results.
• Grow the service line commercially. Shape how we package and price digital PR, identify opportunities within our existing SEO client base, support new business pitches and help close deals. Your portfolio and credibility will be a direct reason prospects choose Absolute.
• Raise Absolute's own profile. Support our brand ambitions. Help get Absolute talked about through our own PR, awards entries, thought leadership, speaking and LinkedIn. You will be a visible face of the agency in the digital PR community.
• Lead the awards strategy for PR. Identify the campaigns worth entering, write entries that win, and help build a track record that puts Absolute on shortlists across the major UK search and PR awards.
• Prove the value. Report on what matters to clients: coverage quality, links earned, referral traffic, brand search and visibility, and the impact on organic performance. You will set the standard for how we measure and present results.
• Stay ahead of the industry. Track changes in journalism, the news cycle, search and AI discovery, and bring new ideas and formats to clients before they ask for them.

Requirements

• You have at least 5 to 7 years of digital PR experience, with time at senior or lead level in an agency environment.
• You have a portfolio of campaigns you have led, with coverage in national and top-tier titles, and you can explain the thinking, the outreach and the results behind each one.
• You have owned client relationships and retained clients. You know how to manage expectations, report with confidence and grow an account.
• You have strong, current journalist relationships and know how newsrooms work today.
• You understand SEO well enough to make PR work for search: which links matter, how to target pages, and how authority and brand signals support organic and AI visibility.
• You have built or helped build a team, a process or a service, and you want to do it again on your own terms.
• You are commercially minded. You understand how agency margins work, how to scope and price PR, and how to spot opportunities to grow a client.
• You have experience in regulated (or hard-to-pitch) sectors such as iGaming, financial services or healthcare. This is not essential, but it is a significant advantage given our specialism.
• Award-winning or shortlisted campaign work is a strong plus, as is an active industry profile through speaking, writing or LinkedIn.
• You are a strong writer. Press releases, pitches, client reports and awards entries all need to be sharp, clear and persuasive.

Preferred

• Experience in regulated (or hard-to-pitch) sectors such as iGaming, financial services or healthcare. This is not essential, but it is a significant advantage given our specialism.

Benefits

• £55,000 to £60,000 base salary depending on experience
• Fully remote working
• Ownership of a service line, with the freedom to shape how it is built
• Direct access to the Managing Director and a real say in the direction of the agency
• Budget for the tools you need to do the job properly
• Support for awards entries, speaking and industry events
• Award-winning SEO, content and design teams to work alongside