Responsibilities

• Own the new logo acquisition strategy across inbound, digital, events and sales-supported programmes.
• Deliver measurable pipeline growth, conversion improvement and new customer acquisition outcomes.
• Build scalable acquisition motions designed to improve conversion efficiency and pipeline velocity.
• Partner closely with Sales leadership on campaign priorities, territories, segments and conversion activity.
• Coordinate economist, editorial and sales activity into commercially aligned GTM campaigns.
• Develop targeted acquisition programmes including competitor displacement, win-back, consulting activation and new segment growth.
• Lead inbound demand generation across all channels leveraging content, webinars, events, search, email, paid acquisition and digital channels.
• Own commercial performance across evaluation journeys including trials, gated access and onboarding entry pathways.
• Work closely with the Digital Acquisition & Conversion Manager to improve CTA architecture, landing journeys, behavioural routing and conversion performance.
• Partner with Lifecycle Marketing and Customer Experience teams to ensure smooth progression from evaluation into onboarding and expansion.

Requirements

• 5+ years in B2B demand generation, growth marketing or commercial GTM leadership roles.
• Strong experience working alongside sales teams and complex buying journeys.
• Commercially minded, highly data-driven and comfortable operating across strategy and execution.
• Experience within subscription / SaaS , research, data, financial information or professional services environments desirable.

Benefits

• Good annual leave (25 days plus your birthday)
• Salary sacrifice pension scheme
• Life assurance
• 24-hour online GP
• Health Assured (Employee Assistance Programme)
• Hybrid working
• Training & development
• Good additional maternity and paternity policies
• Bike to work scheme
• Thriving social committee