Responsibilities

• Own marketing-sourced and marketing-influenced pipeline across self-serve and direct motions
• Define required volume of MQLs, SQLs, and opportunities by channel, by month, based on bookings targets
• Build and run multi-channel DemandGen campaigns: paid digital, email nurture, content syndication, webinars, ABM plays, and event-driven programs
• Execute campaigns hands-on in HubSpot, manage paid media, write briefs, pull reports, and optimize based on performance data
• Manage and optimize the marketing tech stack with a lean approach; partner with RevOps on lead scoring, routing, attribution, and reporting
• Build and maintain dashboards tracking pipeline generated, conversion rates by stage, cost per MQL/SQL, channel ROI, and pipeline velocity
• Partner with sales and BDRs regularly; provide content, intent signals, and talk tracks; adjust programs based on feedback
• Collaborate with content and product marketing to reflect Bitrise positioning for mobile, DevOps, and AI agent infrastructure
• Run continuous experiments on subject lines, landing pages, audience segments, channel mix, and messaging; kill what doesn’t work
• Plan and execute events as pipeline programs with measurable targets, not just brand plays

Requirements

• Pipeline Ownership & Accountability: can map bookings targets to channel-level leads; flags issues with plans to fix them
• Campaign Execution at Speed: launch ideas quickly; bias toward shipping and iterating
• Data Fluency & Analytical Rigor: builds reports; understands multi-touch attribution and data-driven decisions
• Developer Audience Marketing: knows how to reach developers with technical content and product-led motions
• Cross-Functional Partnership: collaborates with sales, BDRs, content, PMM, and RevOps; seeks sales feedback
• Marketing Technology Proficiency: hands-on with HubSpot, Salesforce, paid platforms, and ABM/intent tools
• Experimentation Mindset: tests, kills underperforming programs, and scales what works
• Project Management & Organization: manages multiple workstreams and keeps cross-functional visibility
• Resilience & Bias to Action: ships quickly in ambiguous environments
• Transparency & Communication: shares what works and what doesn’t with leadership

Nice to Have

• Experience in DevOps, CI/CD, mobile development tools, or developer platforms
• Familiarity with DemandGen during a positioning shift
• Experience working with BDR/SDR teams to align outbound and marketing programs

Benefits

• The opportunity to learn about app development by influencing the mobile development process for top brands
• Security of working in a financially stable, growing company with a global customer base
• Remote-friendly environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• Competitive stock options package
• Private medical insurance & life assurance