Responsibilities

• Messaging & Positioning: Develop and maintain the central, company-wide messaging framework.
• Own market and product positioning.
• Create value propositions across platform, solution and feature levels.
• Maintain one consistent market narrative across channels.
• Build the persona-based messaging library (using the ICP and personas defined with Revenue Marketing).
• Standardise existing CEO / executive-created collateral into the messaging library.
• Define the 12-month market-presence strategy — how Travtus shows up across events, PR, analysts and channels.
• Product Marketing & Competitive Enablement: Write sales narratives and talk tracks.
• Build competitive battlecards, competitor comparisons and objection-handling guides (informed by competitive monitoring from Revenue Marketing).
• Content & Thought Leadership: Own core content production across blog, web and long-form.

Requirements

• Significant B2B SaaS product marketing experience, including messaging, positioning and persona development.
• Track record building content and thought-leadership programmes.
• Experience producing sales-enablement collateral (battlecards, one-pagers, case studies).
• Experience with PR and / or analyst relations.
• Excellent written communication, editing and storytelling.
• Experience supporting enterprise or complex B2B sales environments.
• Ability to work cross-functionally with Sales, Product and Executive teams.
• Comfortable operating in a startup or scale-up environment.

Preferred

• Category creation / category design experience.
• Established analyst relationships (e.g. Gartner, Forrester).
• Customer advocacy or reference-programme experience.
• Experience in AI, workflow automation or enterprise software markets.
• Exposure to housing, property or regulated industries.

Benefits

• Be part of a fast-growing, mission-driven startup
• Hands-on exposure to applied AI in a real-world, high-impact sector
• High ownership and visibility across leadership, product and commercial teams
• Private healthcare
• Pension
• Deliveroo allowance