Responsibilities

• Owning the content strategy and execution across all five of our websites — category pages, product copy, landing pages, and blog content.
• Auditing and rewriting existing on-site content to eliminate duplication, inconsistency and generic “filler” copy, replacing it with a distinctive, consistent brand voice.
• Working closely with SEO to make sure content performs — for traditional search and increasingly for AI-driven answer engines (GEO).
• Verifying accuracy of all published content against live product and pricing data before anything goes live.
• Reporting on content performance (organic traffic, CTR, rankings) and adjusting strategy accordingly.
• Managing a content calendar spanning blogs and seasonal campaigns.
• Reporting directly to the CEO as part of a small marketing team, with plenty of scope to shape process as well as output.

Requirements

• 4+ years’ experience in a content, editorial or copywriting role, ideally with at least 1-2 years leading content strategy rather than just producing it.
• A portfolio that shows range — you can write playful, brand-driven copy as easily as clear, structured FAQ or product content.
• Strong working knowledge of SEO fundamentals (on-page optimisation, keyword research, internal linking) and genuine curiosity about how AI answer engines are changing content strategy.
• Meticulous attention to detail — you double-check facts, prices and product claims rather than assuming source material is accurate.
• Comfortable working across multiple sites/brands at once without losing consistency.
• Experience with ecommerce CMS platforms is a plus.
• Daily use of LLMs for work is a must.
• A sharp editorial eye — happy to give and receive direct feedback on copy.
• Genuinely happy working full-time from the office (Shoreditch or Saffron Walden) as part of a small, tight-knit team — this isn’t a role for someone who wants to work in isolation. Excellent communication and collaboration skills