Responsibilities

• Own brand strategy, identity and governance for GT UK, making sure everything from campaigns to internal communications is consistent, distinctive and true to who we are.
• Lead our content strategy and content team, setting editorial and creative standards across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, deciding what's AI-drafted, human-led or a mix of both, and keeping our tone of voice consistent whichever route we take.
• Partner closely with the Head of Digital Marketing on a shared social media roadmap, and work jointly on how the firm shows up in AI-driven search and answer engines.
• Build relationships with senior stakeholders across the business, and represent brand and content in the governance forums that shape our wider commercial strategy.

Requirements

• significant senior brand and content leadership experience, ideally spanning both disciplines.
• Experience leading brand strategy and governance, ideally across more than one entity or market.
• A strong content leadership background, spanning content strategy, video, social and SEO/AEO.
• Some experience designing AI-augmented content workflows, or a genuine appetite to build this from a strong content foundation.
• Comfortable working across multiple countries and stakeholder groups, ideally with some multi-market experience.
• A collaborative style, confident partnering closely with Digital Marketing and Communications on shared channels like social media.

Benefits

• We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.
• Beyond the job Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
• We’re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.