Responsibilities

• An AI-first methodology - across the whole function including generative engine optimisation (GEO) so SPARK TSL is the answer when a prospect asks ChatGPT, Claude or Perplexity about our solutions.
• Our LinkedIn presence — channel content for S PARK TSL and thought leadership. Planned, drafted, scheduled, measured.
• Long-form content — NHS-policy-aligned articles, case studies, technical explainers, partner co-content on sparktsl.com.
• Email sequences in HubSpot — nurture, re-engagement, event invites, post-meeting follow-ups, segmented by persona and territory.
• Video and short-form — customer testimonials filmed on Trust visits, product walkthroughs, and conference clips. You shoot it, you edit it.
• Events — from the Apple Executive Briefing Centre to Digital Health Rewired to the Building Better Healthcare Awards. You’ll run our presence end-to-end.
• A Global Outreach Programme — using AI to research and map hospital systems and feeding qualified opportunities to our commercial team

Requirements

• Has experience of B2B marketing, ideally in healthcare, technology, SaaS or professional services
• Work with internal teams and customers to listen, learn and understand the messaging that will resonate with our customers and prospects
• Will take guidance , but is empowered to take accountability and ownership for your own ideas and strategy
• Uses AI tools every day — large language models, image and video generation — as a genuine part of how they work, not as a novelty
• Is comfortable writing their own copy, editing their own video and designing their own assets (Canva, CapCut, Descript and basic Figma)
• Has hands-on HubSpot experience — building sequences, lists and dashboards without needing support
• Is confident in a room with an NHS Trust CNIO, an Apple partner manager, a transport operator or a hospitality group CFO
• Measures everything and is comfortable saying when something isn’t working
• Brings curiosity and accountability in equal measure — explores ideas, ships, learns and adjusts

Benefits

• comprehensive benefits package. Life insurance, a minimum of 33 annual leave days including bank holidays, medical cash plan, salary sacrifice pension scheme, mental health and counselling support, gym membership, retail discounts and more .