Responsibilities

• Develop campaigns and promotions that attract customers and grow memberships.
• Create fresh marketing ideas and turn them into action.
• Develop strategies for new locations, existing markets, and seasonal promotions.
• Identify partnerships, sponsorships, and local marketing opportunities.
• Research customer trends, competitors, and new marketing channels.
• Develop campaign messaging, offers, and promotional concepts.
• Track results and use insights to improve future campaigns.
• Collaborate with operations, vendors, and the marketing team.
• Manage multiple marketing initiatives from concept through launch.

Requirements

• Bachelor’s degree in Marketing or a closely related field with significant marketing coursework.
• 3+ years of professional marketing experience preferred.
• Experience developing and launching marketing campaigns.
• Creative thinker who can turn ideas into actionable plans.
• Strong communication, organization, and project-management skills.
• Comfortable using data to evaluate results and identify opportunities.
• Self-motivated and able to take ownership of projects.
• Digital marketing, social media, email/SMS, website, or marketing automation experience is a plus.
• Ability to travel and reliably commute or relocate to Bakersfield, CA.