Responsibilities

• Own the social media calendar and execution with a viral-first approach to brand awareness.
• Help manage partnerships: coordinate content and creative development for brand collaborations, distribution partnerships, and retailer partnerships.
• Build and maintain the automated content foundation — templates, brand assets, and brand guidelines that let content development scale on autopilot — in coordination with the US brand team.
• Run email marketing: campaigns, flows, and list growth.
• Develop content directly and coordinate asset requests with the US creative team — and push the look and feel to make it pop.
• Support sales with the marketing materials the retail channel needs — launch assets, promos, sell-through support.
• Support online stores and all digital marketing efforts across available channels.
• Automate marketing operations with AI: content pipelines, scheduling, reporting, repurposing.

Requirements

• Based in South Africa.
• 2-3 years of proven experience marketing a brand online — you've grown brand awareness through social media and can show it.
• An AI-first mindset: automation through AI is your default approach to any problem — and you can point to real examples.
• Experience building reusable content systems: templates, brand asset libraries, or brand guidelines that others create from.
• Email marketing and broader digital marketing execution skills.
• Creative production skills (Canva, Adobe, or equivalent) with a strong eye — innovative look and feel, not templated sameness.
• Strong coordination and communication skills for managing partner deliverables.
• Excellent written English for US consumer and retail audiences; reliable availability during US East Coast hours.

Preferred

• Partnership, collaboration, or influencer marketing experience.
• B2B or trade-channel marketing for retail or distribution.
• CPG or regulated-category experience; e-commerce store operations (Shopify or similar).
• Short-form video creation and editing.

Benefits

• Opportunities for professional growth and career development.
• Collaborative and supportive working environment.
• Ongoing training and professional development.
• Opportunity to contribute to the growth of a leading wholesale flower and distribution business.
• Exposure to a diverse range of marketing channels, customers and commercial projects.