1 day ago
Senior Growth Marketing Manager (B2C)
Sketchy
USA (Remote)Full time$140K/yr – $160K/yr
Senior Growth Marketing Manager (B2C)
USA (Remote)
$140K/yr – $160K/yrSenior Level5+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the end-to-end growth engine for a health-ed focused audience, leading multi-channel acquisition, messaging, and funnel optimization while coordinating events, partnerships, and cross-functional initiatives.
Job Description
Responsibilities
- Growth Strategy & Channel Ownership - Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels. - Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential. Paid Acquisition - Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). - Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions. Messaging & Creative - Develop differentiated positioning for med, NP, and PA students. - Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets. Lead Nurture & Funnel Optimization - Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts. - Identify and address drop-off points across the acquisition funnel.. Events & Growth Experiments - Execute student-facing events and conference activations. - Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. Analytics & Optimization - Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels. Cross-Functional Collaboration - Partner with product and content teams to align messaging and share user insights. - Manage vendors and agency relationships; communicate results clearly across teams.
Requirements
- 5–8 years of marketing experience with a heavy focus on growth marketing , demand generation or performance marketing .
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
- Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
- Experience with lifecycle/email marketing and marketing automation.
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
- Strong product intuition and experience partnering closely with product teams.
- Ability to develop segment-specific messaging that converts
- Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
- Excellent writing and communication skills across performance formats (ads, emails, landing pages).
- Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
Preferred
- Background in edtech, healthcare, or student-focused products.
- Familiarity with healthcare education (medical school, NP programs, PA programs).
- Experience in a growth-stage startup environment (Seed to Series B).
- If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.
Benefits
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
Sketchy
3.7 Glassdoor
Sketchy is a revolutionary visual learning platform. We turn complex subjects into engaging visual stories that you’ll remember forever. Through a combination of art, science, and technology, our lessons help students effortlessly learn and recall information and score higher on exams. Sketchy is used by students at every medical school in America.90% of Sketchy medical students report higher test scores. 94% of users say studying with Sketchy saves time.78% of users say Sketchy improves their recall speed.400,000 students are now doctors thanks to Sketchy.Sketchy was founded in 2013 when four medical students began creating sketched stories to help them memorize complicated viruses. Since then, Sketchy has applied the same visual learning techniques to a variety of subjects, and become a premiere learning destination for students around the world. Sketchy is a TCG (The Chernin Group) portfolio company (alongside notable brands like Headspace, Food52, Barstool Sports, and Crunchyroll) and a Reach Capital portfolio company (joining other start-ups that bring a playfulness to learning).
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
16.6%
Direct
45.7%
Referral
1.9%
Social
0.4%
Paid
0.1%
Headcount Trend
Current headcount: ~195
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$63M
Last Raise
$30M
Series A, 5 years ago
Funding History
- Dec 2020Series A • $30M
- Dec 2020Series A • $3M
- Sep 2020Series Unknown • $30M