Responsibilities

• Define and update fiscal marketing goals grounded in historical performance, funnel data, and forward-looking market opportunities; establish clear KPIs to track progress, inform resource allocation, and own budget pacing across channels throughout the year
• Develop deep fluency in Maps and Apple Business usage data to identify trends and patterns across business, partner and customer segments; translate analysis into clear, actionable recommendations that inform marketing strategy, prioritization, and testing opportunities
• Identify the highest-ROI channels for reaching high-quality business owners - such as search, social, email, and partners - and provide data-driven recommendations on channel mix, investment allocation, and retention and re-engagement strategies to convert registered businesses into active, transacting users
• Partner with insights and marketing teams to build and refine a measurement framework that connects marketing spend to business registrations, activation events, and transactions
• Align with marketing operations, data science, and product teams on performance reporting standards; regularly report out on Maps and Apple Business metrics and translate findings into shared priorities across teams
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
• Pay & Benefits
• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role.

Requirements

• 7-10 years of experience in growth marketing, performance marketing, or a related field, ideally with exposure to funnel optimization across B2B or B2C audiences
• Proven ability to analyze marketing funnel and usage data to develop and present clear, actionable recommendations that shape marketing strategy for cross-functional audiences
• Demonstrated experience building or contributing to attribution or measurement frameworks that connect marketing spend to business outcomes
• Analytical problem-solving skills with a track record of developing and optimizing marketing strategies that drive measurable business growth
• Bachelor's degree required

Preferred

• Track record of managing fiscal year planning processes, including goal setting, KPI definition, and budget pacing across multiple channels
• Ability to evaluate channel performance - such as search, social, email, or partner channels - and translate findings into investment allocation recommendations
• Experience designing or informing retention and re-engagement strategies that improve activation or conversion outcomes
• Outstanding written and verbal communication skills, with the ability to tailor messaging for different teams and levels of seniority
• Skilled at navigating competing priorities and driving alignment across teams
• Track record of building structure and process in ambiguous or undefined areas

Benefits

• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.