Responsibilities

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentationance readouts.
• Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
• Help identify new ways to convert, activate, retain, and grow SMB advertisers.

Requirements

• Have 4-7 years of experience in growth marketingance marketing.
• Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
• Are comfortable working across ambiguousation.
• Can interpret funnel metricsance, experiment results, and customer behavior signals.
• Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
• Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging.
• Enjoy working across Marketing, Product, Engineering, Data Science, and Operations.
• Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
• Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
• Have familiarity with ads productss such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads,, Reddit, Snap or similar.