Responsibilities

• Build annual and quarterly marketing plans that raise DataSpring’s visibility in priority clinician and profile manager administration market segments.
• Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities.
• Identify the segments, channels, and moments where DataSpring can create the greatest market impact by recruiting, reactivating, and sustaining engagement with clinicians, practitioners, and profile manager administrators.
• Design programs that carry audiences from awareness through education, engagement, and action.
• Grow DataSpring’s presence with clinician, provider, health system, and other healthcare audiences that reach clinicians, practitioners and profile manager administrators.
• Develop education and market-facing programs that make DataSpring’s value clear, relevant, and easy to act on.
• Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market.
• Establish repeatable engagement models that sustain visibility and trust over time.
• Lead end-to-end execution of field activations, including campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives.
• Coordinate workstreams across channels and keep programs on scope, on schedule, and on budget.

Requirements

• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences.
• Demonstrated success working cross-functionally with sales, product, and marketing teams.
• Healthcare or health technology experience in the provider segment is required.
• A bachelor’s degree or equivalent experience.

Preferred

• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred.

Benefits

• DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off.