Responsibilities

• Develop and continuously optimize a scalable acquisition strategy for all 3 channels - parents, fleet pals, and service providers across Meta Ads, Google Ads, TikTok, local lead gen, funnels, and offline channels.
• Build targeted campaigns that reach high-intent audiences for these silos.
• Create test plans and run structured experiments to identify winning creatives, audiences, offers, and landing pages.
• Implement geofencing, zip-code-based targeting, and local service area optimization.
• Own and manage a monthly marketing budget with clear ROI targets.
• Allocate spend dynamically across channels based on performance.
• Track, measure, and report ROAS, CAC, funnel conversion rates, and cost-per-booked-appointment.
• Build weekly dashboards and insights to drive decision-making.
• Work with internal teams or freelancers to produce high-converting creative assets tailored to pet parents.
• Optimize all acquisition funnels including lead forms, landing pages, GoHighLevel automations, and retargeting sequences.

Requirements

• Ability to create compelling content or source content from
• 2-3 years experience in growth marketing, performance marketing, or customer acquisition.
• Demonstrated success managing multi-channel paid acquisition with clear ROAS and CAC results.
• Strong experience with Meta Ads, Google Ads, GA4, and CRM automation platforms (GHL preferred).
• Deep analytical ability—comfortable in spreadsheets, dashboards, and attribution tools.
• Experience with service-based or marketplace businesses (preferred).
• Ability to work independently, operate at high speed, and iterate quickly based on data.

Benefits

• Employee discount
• Paid time off